Rangitoto / East Auckland · AI illustration

Howick & East Auckland real estate

Your next chapter. Beautifully made.

A local perspective. A personal approach. A considered plan for your home.

Book your free appraisal

A little further. A lot to discover. Rangitoto / East Auckland · AI illustration

Real estate. Personally.

Good moves start with good people.

Selling your home is personal. Your real estate experience should be, too.

Your home holds more than a price tag. It holds the work you’ve put into it, the memories you’ve made and the plans you’re making next. When you choose an agent, you’re trusting someone with all of that.

I’m Chris. I grew up in Howick and, after building my real estate experience in London and Brisbane, came home to the community I know and love. That combination gives me a local understanding of East Auckland and a wider perspective on how to present a home, find its audience and negotiate a sale.

Before we talk about a signboard or a marketing budget, I want to understand you. Why are you considering a move? What matters most? What would a good result make possible? Your answers shape the plan.

You can expect honest advice on price, practical help with preparation and marketing that gives buyers a reason to look closer. I’ll follow up enquiries, share useful feedback and explain your options clearly, so you know what’s happening and why.

I believe trust comes from the everyday things: returning a call, doing what you said you would, and being willing to have an honest conversation. My aim is for you to feel informed, supported and comfortable asking any question — right through to your next chapter.

You don’t need to have everything worked out before we speak. Whether you’re ready to sell or simply weighing up your options, let’s start with a conversation about your home.

Let’s talk about your plans

01 / A different kind of campaign

03 — 03

01 / The presentation

Make a lasting first impression.

Thoughtful preparation. Beautiful photography. A home buyers can picture themselves in.

02 / The attention

More eyes. More possibilities.

Property websites, video and targeted social advertising. A campaign that finds your audience.

03 / The follow-through

Every enquiry. A conversation.

Active buyer follow-up, clear feedback and focused negotiation. Attention turned into a meaningful next step.

Let’s talk strategy

02 / The White House · a case study

A home worth noticing.
A campaign worth remembering.

33 Sale Street, Cockle Bay, East Auckland

The White House at 33 Sale Street, Cockle Bay, photographed at twilight — 33 Sale Street, Cockle Bay, East Auckland The White House · sold at auction

From first impression to final bid

How a carefully prepared Cockle Bay home became one of the most-viewed properties on Trade Me across New Zealand during its campaign.

It started long before the listing went live. Beautiful presentation, a name people remembered and a campaign designed to reach the right buyers gave 33 Sale Street the attention it deserved. Four weeks later, four registered bidders came together at auction — and our sellers could move forward with a result they were delighted with.

35,000: Additional online views from bespoke advertising
4 weeks: From campaign launch to auction day
4 bidders: Registered for the auction
Sold.: At auction. Very happy sellers.

01 / The presentation

Make the photographs feel like an invitation.

Professional staging helped buyers picture life here. Outside, work through the garden gave the home a fresh, considered finish and made the photography pop. Every part of the preparation had a purpose: to make someone stop, look closer and imagine calling this place home.

Professionally staged living room at 33 Sale Street opening to the entertaining deck — Beautifully staged. Ready for its close-up.

The outdoor entertaining deck at 33 Sale Street, Cockle Bay — A lifestyle buyers could picture themselves in.

02 / The identity

Two words. A lasting impression.

“Beautiful home in Cockle Bay” could describe plenty of properties. This one deserved a name of its own. We called it “The White House” — instantly recognisable, easy to remember and, crucially, easy to share.

It gave buyers something to talk about and a home they could recall long after scrolling past the advert.

03 / The reach

The right home. In front of the right people.

I created multiple edits of the videos and photographs, then built bespoke adverts around the audiences most likely to connect with this home. The advertising generated an additional 35,000 online views, helping drive more traffic to Trade Me and other property portals.

The result was a campaign that reached beyond the listing itself, bringing more potential buyers into the story.

Made to stop the scroll

A home they’d remember. An advert they’d share.

Beautiful imagery. A recognisable name. Bespoke creative that brought The White House into buyers’ feeds.

35,000 additional views

From the campaign’s bespoke online advertising.

Illustrative Facebook-style advert · Campaign creative mockup

04 / The experience

One home.
Their full attention.

Every enquiry and buyer was sent a beautifully designed property website. It gave them a place to explore the home in detail, stay engaged and revisit what they loved—with no competing properties being promoted alongside it.

A dedicated website. An undivided audience.

05 / The collaboration

Every opportunity.
Every agency.

From day one, I used AI-assisted email outreach to invite real estate agents across East Auckland to bring their buyers through. A conjunctional opportunity meant agents from other agencies could work with me to introduce a buyer and share in the sale.

The priority was simple: open every possible door to the right buyer and give the sellers the best opportunity for a strong result.

The result

Four weeks. Four registered bidders.
One very happy set of sellers.

Sold at auction. Here’s what the people at the heart of the campaign had to say.

★★★★★

In our sellers’ words

Vendors of 33 Sale Street
Cockle Bay Background: AI-created interior illustration

Choosing Chris Gower as our agent was the best and easiest decision we made when it came to selling our home. I truly don’t think anyone could have worked harder or cared more about getting us the best possible outcome and price, and the result speaks for itself - four registered bidders and a sale at auction.
Chris has an exceptional flair for marketing. His Facebook videos of our property were everywhere, he worked in with every other agency from day one, he communicated well throughout and his feedback was always valuable. No problem was too big, our property was front of his mind and he worked tirelessly for us.
In every situation Chris listened, cared, and most importantly, got us the outcome we wanted. We would highly recommend Chris to anyone considering selling their home.